Skip to main content

Matt Burgess Resume

Matt Burgess Career Summary

 

Skills

  • Digital Marketing: SEO, PPC, content marketing, social media, email marketing, digital strategy.
  • Team Leadership: Managing and mentoring high-performing marketing teams.
  • Data Analysis: Leveraging data and analytics to optimize marketing campaigns.
  • Project Management: Leading projects from concept to execution.
  • Strategic Planning: Developing and implementing marketing strategies.

Where I’ve Worked

August 2019 - Now
Head of New Member Marketing, The Motley Fool Australia
  • Oversee all aspects of new customer acquisition, including budget management and campaign creation.
  • Scale cost-effective customer acquisition campaigns across various marketing channels.
  • Lead a team of marketing professionals, providing strategic direction and mentorship.

June 2010 - Now
Founder, Conversation Media

October 2018 - August 2019
Manager, Digital, Brand and Content at Destination Gold Coast
  • Directed digital activities, brand, and content marketing efforts globally.
  • Managed a team of 9, driving brand development, digital marketing, and content syndication.
Feb 2017 - Oct 2018
Director, Global Digital at Destination Gold Coast
  • Managed consumer-facing digital presence during the 2018 Commonwealth Games event.
  • Developed and executed digital marketing strategies across owned, earned, and paid channels.
  • Led a team of four, reported directly to the global CMO, providing strategic insights and direction.
Feb 2016 - Feb 2017
General Manager, Digital Marketing at Compare The Market
  • Strategic senior role reporting directly to the CEO.
  • Led a team of 8, overseeing SEO, content marketing, PPC, online display, email marketing, web analytics, digital PR, direct mail and media partnerships.
Sep 2015 - Feb 2016
Head of Digital at Compare the Market
  • Promoted to Head of Digital to enhance internal digital capabilities and output.
  • Managed a team of 4, focusing on SEO, PPC, content marketing, and social media.
Jun 2013 - Sep 2015
Manager, Performance Media at Compare the Market
  • Promoted to oversee all of performance media, including content marketing, SEO, PPC, and social media.
  • Led a team of 2 and implemented performance media strategies that boosted overall marketing efficiency.
Jul 2012 - Jun 2013
SEO & Earned Media Manager at Compare the Market
  • Led SEO efforts from site launch to ongoing promotion.
  • Particular focus on technical SEO, content marketing and off-site link building strategies.
  • Developed systems for monitoring earned media channels and social profiles.
Feb 2012 - Jun 2012
Senior Digital Executive at iReckon/Blueglass Australia
  • Search marketing lead for a web development agency in Brisbane.
  • Enhanced SEO and PPC efforts for multiple clients concurrently.
  • Developed SEO best practices framework for new website development.

Jun 2010 - Feb 2012
Digital Content Coordinator for Tourism Queensland
  • Developed, produced, and published content for Tourism Queensland’s digital environments.
  • Moderated social media channels, ensuring consistent brand messaging.
Jul 2008 - Jun 2010
SEO Executive, Social & Content at Wotif Group
  • Managed SEO efforts for multiple brands under the Wotif Group umbrella
  • (some of the largest travel aggregators in the Asia Pacific region, such as Wotif.com, Lastminute.com.au, Travel.com.au and Asiawebdirect.com)
  • Devised and implemented social media strategies, social media measurement plans and educated internal teams on best practices.
Feb 2007 - Jun 2008
Online Marketing Coordinator at Wotif.com
  • Tasked with growing organic traffic and domain management for several countries managed through the Wotif.com website.
  • Conducted domain acquisitions, link building campaigns, site audits and optimised for SEO best practices.
Mar 2006 - Feb 2007
Customer Service Representative at Wotif.com
  • Provided excellent customer service, ensuring positive experiences for Wotif.com customers.
  • Demonstrated strong communication skills, both written and oral, daily.
2001 - 2003
English Tutor at University of KwaZulu-Natal
  • Taught English to students with varying proficiency levels.
  • Managed classes and graded assignments, demonstrating strong time management and communication skills.