Matt Burgess Resume

• Oversee all aspects of new customer acquisition, including budget management and campaign creation.
• Scale cost-effective customer acquisition campaigns across various marketing channels.
• Lead a team of marketing professionals, providing strategic direction and mentorship.

At Conversation Media we specialise in high-converting Facebook Ad campaigns, intelligent Google Adwords campaigns, and top-notch SEO audits. If you’re looking to reach (and more importantly, convert) your customers online, we can help.

• Directed digital activities, brand, and content marketing efforts globally.
• Managed a team of 9, driving brand development, digital marketing, and content syndication.

• Managed consumer-facing digital presence during the 2018 Commonwealth Games event.
• Developed and executed digital marketing strategies across owned, earned, and paid channels.
• Led a team of four, reported directly to the global CMO, providing strategic insights and direction.

• Strategic senior role reporting directly to the CEO.
• Led a team of 8, overseeing SEO, content marketing, PPC, online display, email marketing, web analytics, digital PR, direct mail and media partnerships.

• Promoted to Head of Digital to enhance internal digital capabilities and output.
• Managed a team of 4, focusing on SEO, PPC, content marketing, and social media.

• Promoted to oversee all of performance media, including content marketing, SEO, PPC, and social media.
• Led a team of 2 and implemented performance media strategies that boosted overall marketing efficiency.
  

• Led SEO efforts from site launch to ongoing promotion.
• Particular focus on technical SEO, content marketing and off-site link building strategies.
• Developed systems for monitoring earned media channels and social profiles.

• Search marketing lead for a web development agency in Brisbane.
• Enhanced SEO and PPC efforts for multiple clients concurrently.
• Developed SEO best practices framework for new website development.

• Developed, produced, and published content for Tourism Queensland’s digital environments.
• Moderated social media channels, ensuring consistent brand messaging.

• Managed SEO efforts for multiple brands under the Wotif Group umbrella
• (some of the largest travel aggregators in the Asia Pacific region, such as Wotif.com, Lastminute.com.au, Travel.com.au and Asiawebdirect.com)
• Devised and implemented social media strategies, social media measurement plans and educated internal teams on best practices.

• Tasked with growing organic traffic and domain management for several countries managed through the Wotif.com website.
• Conducted domain acquisitions, link building campaigns, site audits and optimised for SEO best practices.

• Provided excellent customer service, ensuring positive experiences for Wotif.com customers.
• Demonstrated strong communication skills, both written and oral, daily.

• Taught English to students with varying proficiency levels.
• Managed classes and graded assignments, demonstrating strong time management and communication skills.